Are you truly a “boutique agency”? It’s not just about being small—see your score on my 7-point quiz. To get 100%, you’ll need to be fully committed to providing a boutique experience to your clients.
As your agency grows in reputation (and your sales pipeline improves) you start saying “no” to new things. See where you fall on my agency Sales Selectiveness Continuum.
Have you had an unexpected misunderstanding with a client or colleague? Part of the problem is that we’re “separated by a common language.” Let’s take a closer look, including how it happens, examples of risky words, and steps to fix this common communications problem.
Ever worry that there’s something other agency owners know, but that no one’s bothered to tell you? Something to make things easier and more profitable—that you haven’t figured out yet?
In my work, I’ve noticed (unsurprisingly) that top-performing agencies have a few things in common. Knowing those trends will help design your ideal agency.
Digital agencies are known for long hours, but each agency is different. At my last two agencies, I was typically working 50-65 hours a week, depending on how busy things were at the time. Based on my survey of agency leaders, a majority work less than 50 hours a work—but some work more!