I’m helping a client prepare to sell his agency in 4-5 years. He asked, “What is the process to find the ideal acquirer?”
For finding acquirers, I’d start with your building a “Dream 100” list of acquirers.
“Dream 100” is primarily a sales concept, created by sales strategist Chet Holmes—a list of the prospects you want most as clients. Once you make the list, you dedicate your sales efforts to focus on those  firms. Here’s a snapshot on Dream 100 clients.
You can extend the “Dream 100” concept to getting acquired, too—what are  firms that might be a match to acquire your agency? To start, shoot for ~30 prospective acquirers.
Companies that might acquire your agency
To help you get started, here are ideas of types of companies to put on your list: [Read more…]