When Kenneth Cole launched his company in 1982, he couldn’t afford to rent a booth at the shoe industry’s big trade show. To stand out from 1,100 other shoe designers, he found a guerrilla marketing solution: set up a trailer on the street outside for three days, getting a permit in the guise of filming a movie. It worked! See how he did it.
Your agency shouldn’t charge clients ongoing fees for custom software that’s been developed, but make sure you protect your ability to re-use code. The same is true when it comes to editable files, especially for design work. You’ll also want to weigh headaches—sometimes it’s better just to give the files to bad clients, to get rid of them.
Trying to decide what conferences to attend in 2017 as an agency owner? Here’s a lineup of agency conferences to consider, with a focus on events in the U.S. Topics include agency management, marketing, design, project management, and more.
Want to sell your agency in 3-5 years? Start by building relationships with potential acquirers today. Use a free tool—the “Dream 100 acquirer” list—to help you organize the process. Ultimately, the relationships should help you get a higher sales price when it’s time to sell.
Overloaded at your agency? Use your “Out of Office” (and 5 other tools), even if you’re not actually away. See how to “buy time” with clients and coworkers.
Business travel can be tough, but it moves your agency forward—and you can have fun along the way! As an agency consultant, I travel 25+ times a year. Here are highlights from what I’ve learned from 3,000+ hours on the road!