Adding new services can unlock new opportunities, and help you better equip your clients for success. In this article, I go over common hurdles to adding new agency services and how to overcome them. We’ll look at sales, pricing, staffing, and more.
Feeling overwhelmed by your workload as an agency owner? Shift how you decide what to do, by focusing on doing “$1,000 an hour” work. That work includes are high-value activities that only you can do as the agency owner—building the brand, building partnerships, making long-term strategy decisions, and more.
When Kenneth Cole launched his company in 1982, he couldn’t afford to rent a booth at the shoe industry’s big trade show. To stand out from 1,100 other shoe designers, he found a guerrilla marketing solution: set up a trailer on the street outside for three days, getting a permit in the guise of filming a movie. It worked! See how he did it.
Your agency shouldn’t charge clients ongoing fees for custom software that’s been developed, but make sure you protect your ability to re-use code. The same is true when it comes to editable files, especially for design work. You’ll also want to weigh headaches—sometimes it’s better just to give the files to bad clients, to get rid of them.
Trying to decide what conferences to attend in 2017 as an agency owner? Here’s a lineup of agency conferences to consider, with a focus on events in the U.S. Topics include agency management, marketing, design, project management, and more.
Want to sell your agency in 3-5 years? Start by building relationships with potential acquirers today. Use a free tool—the “Dream 100 acquirer” list—to help you organize the process. Ultimately, the relationships should help you get a higher sales price when it’s time to sell.