Relax a little… but never stop selling

Relax a little… but never stop selling

You’re too busy with client work? Congrats! But never stop selling and marketing; it will come back to bite you later, as a dry sales pipeline. See an alternate take, via prolific comedian Henny Youngman, the “King of One Liners.” Magical thinking won’t keep you meeting payroll and hitting your profit targets.

Why you should consider accepting random LinkedIn requests

Why you should consider accepting random LinkedIn requests

When you get a LinkedIn request from a random person, should you connect with them? If you’re an agency owner, it comes down to your pipeline strategy. Feel like you’re too busy or your pipeline is too full to respond? That attitude will give you a dry pipeline in six months. See my step-by-step process for handling random LinkedIn requests.

How should you split budget with a strategic partner?

How should you split budget with a strategic partner?

Building strategic partnerships with other agencies can be a great way to grow. But how much of the end-client’s budget will you get? Let’s look at options, based on a hypothetical $100,000 web development project that you and another agency are doing. You can apply this technique for other work, too.