When you get a LinkedIn request from a random person, should you connect with them? If you’re an agency owner, it comes down to your pipeline strategy. Feel like you’re too busy or your pipeline is too full to respond? That attitude will give you a dry pipeline in six months. See my step-by-step process for handling random LinkedIn requests.
Building strategic partnerships with other agencies can be a great way to grow. But how much of the end-client’s budget will you get? Let’s look at options, based on a hypothetical $100,000 web development project that you and another agency are doing. You can apply this technique for other work, too.
Life’s easier when your agency has a strong sales pipeline. Breaking out of the “feast-or-famine” cycle requires continued attention to business development—marketing, sales, and partnerships.
Many marketing agencies rely on their personal network and referrals to grow, but what happens when those leads run out? It’s time for marketing. Here are some things you can do in the short-term, medium-term, and long-term to get agency clients.
Want more perfect-fit clients at your agency? Inbound branding is a strategy to attract more of the clients you want—and repel the ones you don’t want. Follow my three steps: choose a specialty, deliver thought leadership marketing, and apply marketing automation.
Ready to improve your sales process? Consider using sales proposal software to save time by automating things. I’ve identified a number of sales proposal tools that might be a good fit for your agency. Review the options and choose the one that’s right for you.