Wish you could charge more at your agency but not ready to switch to value-based pricing? Use value-anchoring in your sales process!
Does your agency has clients who reach their end-customers via channel partners? This requires a different marketing and sales process than direct distribution. See the challenges and opportunities for your agency.
Uh oh—a client expects an agency Service Level Agreement (SLA) and you don’t have one. What do you do? Here are clauses to consider, along with sample SLA’s from other agencies.
Worried you can’t handle more business at your agency? Don’t stop selling—create a client waitlist instead. This lets you avoid saying “yes” to work you can’t deliver, makes clients prove they’re interested, and lets you keep sales commissions flowing. In this article, I share how to make a client waitlist work at your agency.
Negotiate payment terms during the sales process instead of after. A client recently shared a success story from his agency—about how he negotiated a big prospect’s payment terms from Net 60 to Net 20. Let’s look at how he did it, since you can benefit, too!