Client reporting isn’t fun, but it’s vital for client satisfaction and client retention. Here’s my philosophy on client reporting, based on my work with agencies in dozens of countries.
Trying to get clients to sign digital marketing retainers at your agency? Save yourself a lot of grief by understanding the pros and cons before you start.
Want to boost client retention at your agency? Here’s how to implement quarterly client satisfaction surveys.
Wish you could charge more at your agency but not ready to switch to value-based pricing? Use value-anchoring in your sales process! See how to make it happen at your agency.
Does your agency has clients who reach their end-customers via channel partners? This requires a different marketing and sales process than direct distribution. See the challenges and opportunities for your agency.
Uh oh—a client expects an agency Service Level Agreement (SLA) and you don’t have one. What do you do? Here are clauses to consider, along with sample SLA’s from other agencies.