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How much should agencies pay in referral fees? It depends on your goals. See the nuances, and a Referral Fee template for your lawyer’s feedback.
Building strategic partnerships with other agencies can be a great way to grow. But how much of the end-client’s budget will you get? Let’s look at options, based on a...
You can learn a lot about building relationships from Hollywood producer Jerry Weintraub. In his book “When I Stop Talking, You’ll Know I’m Dead: Useful Stories from a Persuasive Man,”...
Not sure whether to outsource new work to a freelancer or another marketing agency? Your agency’s decision comes down to margins, workload, and focus.
Considering doing work for another agency’s clients? Negotiate these 10 points before you do agency whitelabeling, to help you make it a profitable service.