Building strategic partnerships with other agencies can be a great way to grow. But how much of the end-client’s budget will you get? Let’s look at options, based on a hypothetical $100,000 web development project that you and another agency are doing. You can apply this technique for other work, too.
You can learn a lot about building relationships from Hollywood producer Jerry Weintraub. In his book “When I Stop Talking, You’ll Know I’m Dead: Useful Stories from a Persuasive Man,” he shares insights from decades of experience with Elvis Presley, Frank Sinatra, Led Zeppelin, George Clooney, and more.
Considering doing work for another digital marketing agency’s clients? Negotiate these 10 points before you do agency whitelabeling, to get better results.