Agencies can’t be high-growth 100% of the time. I discuss how to optimize for growth if you’ve hit a plateau, and a few other things to consider if you’re in this situation.
Trying to solve a problem at your agency? Don’t get distracted by the symptoms alone—different problems can have the same symptoms. You need to analyze the pattern of symptoms to find the real root cause(s), so you can fix things.
Does your agency has clients who reach their end-customers via channel partners? This requires a different marketing and sales process than direct distribution. See the challenges and opportunities for your agency.
Ignore agency problems at your own peril. Like discovering a flat tire, focus on fixing the problem, and then dig into what happened. Don’t start by assigning blame.
Feeling overwhelmed by your workload as an agency owner? Shift how you decide what to do, by focusing on doing “$1,000 an hour” work. That work includes are high-value activities that only you can do as the agency owner—building the brand, building partnerships, making long-term strategy decisions, and more.