For maximum profits and minimum headaches, your agency should have 10-20 active clients. See why, review a sample client distribution, and find new ways to increase profits and reduce headaches.
Client reporting isn’t fun, but it’s vital for client satisfaction and client retention. Here’s my philosophy on client reporting, based on my work with agencies in dozens of countries.
Worried you can’t handle more business at your agency? Don’t stop selling—create a client waitlist instead. This lets you avoid saying “yes” to work you can’t deliver, makes clients prove they’re interested, and lets you keep sales commissions flowing. In this article, I share how to make a client waitlist work at your agency.
Do your agency’s key clients see you as their day-to-day contact? That’s not good—once you grow beyond 5-10 people, you shouldn’t be the contact. You can swoop in and do fun client strategy work, but you shouldn’t be clients’ primary contact. Why? Because you’ll never hit your financial goals that way.
When a client wants you to fly to meet in-person, how much should your agency charge? It’s not just hard costs for travel, but also the “Opportunity Cost” of going. And it’s different when your culture includes flying constantly, versus when a trip is a hardship for an employee. See how to navigate this during the sales process or when it comes up again later.