Symptoms vs. Root Cause

Symptoms vs. Root Cause

Trying to solve a problem at your agency? Don’t get distracted by the symptoms alone—different problems can have the same symptoms. You need to analyze the pattern of symptoms to find the real root cause(s), so you can fix things.

Think like a personal trainer

Think like a personal trainer

Do your clients know what you’re doing for them? Not just the deliverables but the results? Think about when you hire a personal trainer. Get Results for Clients + Sell Them More Work Personal trainers have two jobs: help you get in better shape, and keep you...