Trying to solve a problem at your agency? Don’t get distracted by the symptoms alone—different problems can have the same symptoms. You need to analyze the pattern of symptoms to find the real root cause(s), so you can fix things.
Be prepared for account manager turnover at your agency. Are you ready if your top client’s contact quit? Here’s what to do when it goes down fast. The key is to be strategic, not reactive.
How much annual client turnover is “normal” for an agency like yours? The right answer depends on whether you focus on retainers or project-based work. For retainers, ideal is under 20% client turnover by revenue. For project based agencies, 30-50% is OK if you have a plan to replace the revenue.
If you want to grow your agency successfully, you need to make smart decisions along the way. Unfortunately, most agencies aren’t tracking key performance indicators (KPIs) beyond the basics of Revenue and Net Profit. This could be hurting you.