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Agency clients feel comfortable demanding discounts and other price cuts. It’s unfair but common. Here’s how to handle things without losing money at your agency.
If your agency has 25+ clients and net margins below 20%, your client count is likely hurting profitability. See why, and what to do next.
Client reporting isn’t fun, but it’s vital for client satisfaction and client retention. Here’s my philosophy on client reporting, based on my work with agencies in dozens of countries.
Trying to get clients to sign digital marketing retainers at your agency? Save yourself a lot of grief by understanding the pros and cons before you start.