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Find the right agency team structure, based on 5 options—including pod, on-demand, matrix, and more. Explore pros & cons by exit potential, headcount, and more.
Want to delegate client strategy work at your agency? See a step-by-step Client Strategist process, to improve success rates when you promote from within.
Optimizing your agency structure starts by understanding my 6 agency roles (AM, PM, SME, Client Strategist, BizDev, and Support) and their billable targets.
Wondering what your current and prospective clients are thinking about the recession and COVID-19 recovery? See CMO insights from my mastermind group.
Still can’t resist working with startup clients at your agency? Don’t get burned! Follow my 15 tips to protect yourself against common problems.
Wondering if your agency should avoid startup clients? Startups are fun… yet risky for agencies. See the 12 risks, so you can decide what’s right for you and your agency!