What should you do when a client asks one of your competitors to audit your work? Here’s how to react professionally to preserve the relationship, how to know when it’s time to let go, and what you need to learn from the situation.
What if you had to cut prices by 55% to compete? Agency pricing pressure is no fun. Clients can hire designers on Fiverr, build their own website via SquareSpace, or send marketing emails for free with MailChimp. Could you stay in business? Would you want to?
Wondering how your agency’s website pricing compares to the competition? Most agencies should start at US$10,000. But it could easily be $100,000 or more. Let’s look at what impacts your pricing power. When you can’t ask your competitors, it helps to get perspective!
What do you do if a potential client competes with one of your existing clients? That is, what counts as a Conflict of Interest? Sometimes it’s local, sometimes it’s international. The right choice comes down to your agency’s services… and your comfort level handling unhappy clients.
Every business has competitors. But sometimes it gets personal—they go from competitor to rival. Many of my clients have a competitor who is great at self-promotion but lacks substance. Let’s look at how to deal with this, especially when it’s frustrating so see what they’re up to.