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What should you do when a client asks one of your competitors to audit your work? Here’s how to react professionally to preserve the relationship, how to know when it’s...
What if you had to cut prices by 55% to compete? Agency pricing pressure is no fun. Clients can hire designers on Fiverr, build their own website via SquareSpace, or...
Wondering how your agency’s website pricing compares to the competition? Most agencies should start at US$10,000. But it could easily be $100,000 or more. Let’s look at what impacts your...
What do you do if a potential client competes with one of your existing clients? That is, what counts as a Conflict of Interest? Sometimes it’s local, sometimes it’s international....
Every business has competitors. But sometimes it gets personal—they go from competitor to rival. Many of my clients have a competitor who is great at self-promotion but lacks substance. Let’s...
There’s an old joke about escaping from a bear in the woods: “You don’t have to run faster than the bear. You just have to run faster than the person...