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Optimizing your agency structure starts by understanding my 6 agency roles (AM, PM, SME, Client Strategist, BizDev, and Support) and their billable targets.
Feeling the need to keep going at your agency, no matter what? See why “get-there-itis” (aka “plan-continuation bias”) puts your team—and your family’s financial future—at risk!
Want to stop wasting time and get more done at your agency? You should know two time management concepts—yak shaving and bike shedding. This might be happening with your teams...
Use the Iron Triangle of project management (good, fast, or cheap; pick two) to deliver more-profitable work to happier agency clients.
As agency leaders, part of our role is to cross-check others—and to accept cross-checks ourselves. Yet sometimes we get in our own way, instead of encouraging employee feedback. Let’s look...
We know why it’s important for agencies to specialize. Now, let’s look at HOW to choose a client vertical. It’s a mix of qualitative and quantitative: financial potential, industry trends,...