I volunteer a couple times a year as a crew member on the “Dover Harbor,” a 1930s Pullman railroad car based in Washington, D.C. It turns out I have a talent for mixing martinis at 100 miles an hour. I recently returned from a trip—here are seven lessons for your marketing agency, based on my experience on the train.
Learn how to create a work breakout (WBO), a project management technique that can help you increase your profits by $50K, $240K, or even $2-3 million. You can delegate most of the process to your project management team. Start today by making a WBO part of your standard debrief and continuous improvement process.