What should you expect from your Executive Assistant? Here are the qualities you need from your EA… and what they need from you as an agency owner.
Do your agency’s key clients see you as their day-to-day contact? That’s not good—once you grow beyond 5-10 people, you shouldn’t be the contact. You can swoop in and do fun client strategy work, but you shouldn’t be clients’ primary contact. Why? Because you’ll never hit your financial goals that way.
Overwhelmed by email while running your agency? Feel like you need to respond to emails immediately, or else you’ll get hopelessly behind? I recommended internal “Office Hours” as a way to help fix this. It can reduce your internal email volume by 30-50%, once you and the team fully adapt.
Feeling overwhelmed by your workload as an agency owner? Shift how you decide what to do, by focusing on doing “$1,000 an hour” work. That work includes are high-value activities that only you can do as the agency owner—building the brand, building partnerships, making long-term strategy decisions, and more.
Thinking about promoting one of your employees to become a manager at your agency? Promotion-from-within is a good policy, but it’s risky when someone’s never managed people before. Here are 9 questions to answer before you move forward.