Digital agencies are known for long hours, but each agency is different. At my last two agencies, I was typically working 50-65 hours a week, depending on how busy things were at the time. Based on my survey of agency leaders, a majority work less than 50 hours a work—but some work more!
Be prepared for account manager turnover at your agency. Are you ready if your top client’s contact quit? Here’s what to do when it goes down fast. The key is to be strategic, not reactive.
Before you implement a new policy at your agency, think through the implications. How can you show your team that they’ll benefit from the changes? Focus on what counts, not a stupid policy for policy’s sake. Are you valuing results or appearances? And please, don’t buy a biometric timeclock.
When frontline operations employees don’t feel empowered to report problems to upper management, it can lead to terrible, avoidable consequences. And there’s no excuse. We’ve known that for 60 years.
If you want to grow your agency successfully, you need to make smart decisions along the way. Unfortunately, most agencies aren’t tracking key performance indicators (KPIs) beyond the basics of Revenue and Net Profit. This could be hurting you.