Swim Lanes: More results, less drama

Swim Lanes: More results, less drama

If you’re frustrated about getting sucked into every decision, you should add the concept of “Swim Lanes” to your agency’s vocabulary. It will make your life easier—and you can use Swim Lanes with your employees, your business partners, and even your clients and sales prospects. Agreeing about Swim Lanes lets you focus on results, not drama.