The “which means…” framework highlights specific benefits, in addition to facts and features. It’s a great way to introduce change, convince your team to adopt a habit, or excite your client about possibilities. In this article, I explain how to use it.
The right hires make your life 10X easier—and the wrong hires will make it 10X harder. Success starts when you define the role. You need to decide if you want some more junior or senior, and whether they should be more strategic or tactical.
If you’re frustrated about getting sucked into every decision, you should add the concept of “Swim Lanes” to your agency’s vocabulary. It will make your life easier—and you can use Swim Lanes with your employees, your business partners, and even your clients and sales prospects. Agreeing about Swim Lanes lets you focus on results, not drama.
The way you pay your freelancers and contractors is shifting—there’s hourly, deliverable-based, and retainer. Building a “stable” of trusted freelancers is vital to your agency’s growth, whether you want a lifestyle or high-growth agency. Let’s look at the pros and cons of each of the three labor cost structures.
Got lots of clients pushing you and your agency’s team to do things you don’t want to do? Use my “Reason-Options-Choose” (R-O-C) framework to say “no” to clients, without burning bridges. It works in most client service, project management, and sales situations at agencies.