Have you wasted time on a sales prospect who turned out to be a terrible fit? Ask prospects to complete a pre-qualification survey first. See the 7 questions I ask.
Many marketing agencies rely on their personal network and referrals to grow, but what happens when those leads run out? It’s time for marketing. Here are some things you can do in the short-term, medium-term, and long-term to get agency clients.
Want more perfect-fit clients at your agency? Inbound branding is a strategy to attract more of the clients you want—and repel the ones you don’t want. Follow my three steps: choose a specialty, deliver thought leadership marketing, and apply marketing automation.