Tired of doing sales? You can relax a little when things are busy… but don’t stop marketing and selling your agency’s services.
Why? If you stop now, your sales pipeline will dry up in six months, and then you’ll go into feast-or-famine panic mode.
The owner of a fast-growing agency in New York reached out about agency coaching, but ultimately decided to wait:
“I just had a bunch of new business opportunities come in and I don’t think I’ll be able to devote enough time and mindshare to [getting help] right now.”
I understand being busy—but I hope he keeps selling; it’s dangerous to stop. For an alternate take, consider “The King of the One Liners,” one of the 20th century’s most prolific comedians.
Don’t Stop Selling, via Henny Youngman
“Youngman never retired, and he performed his stage act in venues worldwide until his final days. As his fame passed into legendary status, he never considered himself aloof or above others, and he never refused to perform a show in a small venue or unknown club.
In a tribute to Youngman, TV and animation producer Mark Evanier described him in a way that emphasized both his money consciousness and his love of performing: [Read more…]