When Kenneth Cole launched his company in 1982, he couldn’t afford to rent a booth at the shoe industry’s big trade show. To stand out from 1,100 other shoe designers, he found a guerrilla marketing solution: set up a trailer on the street outside for three days, getting a permit in the guise of filming a movie. It worked! See how he did it.
I volunteer a couple times a year as a crew member on the “Dover Harbor,” a 1930s Pullman railroad car based in Washington, D.C. It turns out I have a talent for mixing martinis at 100 miles an hour. I recently returned from a trip—here are seven lessons for your marketing agency, based on my experience on the train.
Want to grow your marketing agency through speaking? Learn from top speakers, with advice from Ann Handley, Denise Jacobs, Jay Baer, Lenny Terenzi, and Scott Monty. See why you should have only two topics, which groups will help you grow, and how to create the ideal talk.