Building strategic partnerships with other agencies can be a great way to grow. But how much of the end-client’s budget will you get? Let’s look at options, based on a hypothetical $100,000 web development project that you and another agency are doing. You can apply this technique for other work, too.
Your job as the PM—whether in title or in practice—is to assign the cheapest competent person to each project, each retainer, each task. If you ignore this, you’re losing profits, stressing your team, and putting your clients at risk.