The owner of small marketing agency in Oregon shared: “My biggest struggle is letting go of client work and delegating to others.” She was currently doing most of the client work herself, and she was having trouble keeping up.
She’s not the only one—the owner of a design agency in North Carolina asked: “How do I choose between being a creative technologist vs. being the business manager?”
Ultimately, the answer depends on what you want to do all day. For instance, if you don’t enjoy the business side, you can delegate much of that to others—but then you need to ensure someone does it. I call it making yourself “needed but not necessary.”
This problem primarily impacts small agencies (under 10 people) but delegation-avoidance doesn’t discriminate. It can easily apply at larger agencies, too, especially when the owners haven’t changed their approach to match their new headcount.
Imagine your time is worth $1,000/hour
Focus on doing what I call “$1,000 an hour work.” Likely, you’re not literally getting paid $1,000/hour (or €1,000/hour or £1,000/hour or…). Rather, this is shorthand for the high-value work that only you can (or should) do, as the agency owner. For example: [Read more…]