Wish you could charge more at your agency but not ready to switch to value-based pricing? Use value-anchoring in your sales process!
Worried you can’t handle more business at your agency? Don’t stop selling—create a client waitlist instead. This lets you avoid saying “yes” to work you can’t deliver, makes clients prove they’re interested, and lets you keep sales commissions flowing. In this article, I share how to make a client waitlist work at your agency.
Negotiate payment terms during the sales process instead of after. A client recently shared a success story from his agency—about how he negotiated a big prospect’s payment terms from Net 60 to Net 20. Let’s look at how he did it, since you can benefit, too!
When a client wants you to fly to meet in-person, how much should your agency charge? It’s not just hard costs for travel, but also the “Opportunity Cost” of going. And it’s different when your culture includes flying constantly, versus when a trip is a hardship for an employee. See how to navigate this during the sales process or when it comes up again later.
What should you do when a client asks one of your competitors to audit your work? Here’s how to react professionally to preserve the relationship, how to know when it’s time to let go, and what you need to learn from the situation.