How much should agencies charge clients for in-person meetings that require extended travel?

How much should agencies charge clients for in-person meetings that require extended travel?

When a client wants you to fly to meet in-person, how much should your agency charge? It’s not just hard costs for travel, but also the “Opportunity Cost” of going. And it’s different when your culture includes flying constantly, versus when a trip is a hardship for an employee. See how to navigate this during the sales process or when it comes up again later.