Building strategic partnerships with other agencies can be a great way to grow. But how much of the end-client’s budget will you get? Let’s look at options, based on a hypothetical $100,000 web development project that you and another agency are doing. You can apply this technique for other work, too.
You can learn a lot about building relationships from Hollywood producer Jerry Weintraub. In his book “When I Stop Talking, You’ll Know I’m Dead: Useful Stories from a Persuasive Man,” he shares insights from decades of experience with Elvis Presley, Frank Sinatra, Led Zeppelin, George Clooney, and more.