Does your agency sell marketing advice? Or business advice? Clients pay more for business advice. And they pay even more for business results. It’s all about packaging and positioning, to drive higher value… and thus higher prices. But if your packaging doesn’t reflect the value, you’ll have trouble charging a higher price.
When you’re frustrated by a prospective client, it’s often because they need your help… but don’t want your help. Successful relationships require clients who Need and Want your agency’s help. Once you prioritize this in your sales process, there are 5 things you can do to handle those prospects.
Tired of unqualified leads at your agency? The questions you ask before a sales call drive whether they’re a qualified prospect… or someone who’ll waste your time. Add a pre-sales form to your sales process to help make this happen.
Want more perfect-fit clients at your agency? Inbound branding is a strategy to attract more of the clients you want—and repel the ones you don’t want. Follow my three steps: choose a specialty, deliver thought leadership marketing, and apply marketing automation.
You have three options for pricing models—hourly, milestone, and value-based. Your choice has a big impact on profits, but also most aspects of your day-to-day—including your stress levels as an agency owner. Let’s look at how to pick the right pricing model for your agency.