Adding new services can unlock new opportunities, and help you better equip your clients for success. In this article, I go over common hurdles to adding new agency services and how to overcome them. We’ll look at sales, pricing, staffing, and more.
If you do things outside of scope, you’re doing them for free. Many of my clients do free work for clients they want to keep, or because they aren’t comfortable raising their project asking price. If you don’t even tell your clients about it, you are doing secretly free work, not strategically free. In this article, I share strategies to help you make the most of it.
Determining your agency pricing can get complicated, especially when you work with a mix of international freelancers and in-house agents. However, it isn’t all about the numbers. Here’s my philosophy when it comes to agency pricing.
What if you had to cut prices by 55% to compete? Agency pricing pressure is no fun. Clients can hire designers on Fiverr, build their own website via SquareSpace, or send marketing emails for free with MailChimp. Could you stay in business? Would you want to?
Wondering how your agency’s website pricing compares to the competition? Most agencies should start at US$10,000. But it could easily be $100,000 or more. Let’s look at what impacts your pricing power. When you can’t ask your competitors, it helps to get perspective!