Before you implement a new policy at your agency, think through the implications. How can you show your team that they’ll benefit from the changes? Focus on what counts, not a stupid policy for policy’s sake. Are you valuing results or appearances? And please, don’t buy a biometric timeclock.
Grow your agency by hiring the right salesperson, instead of a wolf in sheep’s clothing. It’s all about having a process—and mine has four steps: define the right role, hire the right person, structure the right compensation plan, and hold them accountable for results.
Agency leaders often ask me to recommend the best client relationship management (CRM) software for their agency, typically because they aren’t happy with their current CRM tools. Be careful—there’s no single “software savior” for your agency. Let’s look at CRM options for your agency.
Stop wasting time on poor-fit sales prospects! It starts by qualifying everyone up front, and that starts by creating (or formalizing) your agency’s sales intake process. See the five factors to consider—including your marketing, your contact page, your initial email, and your followup call.