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Want to upgrade your agency’s client service? See how to create a boutique client experience, by “stealing” 15 tips from my client process.
A coaching client asked for help as he develops retainer packages for his agency. He noted that he’s comfortable with what deliverables to promise at each price point—since he can estimate...
Many agency owner headaches stem from the “agency problem.” People tend to act in their own self-interest… so look for “incentive alignment” win/wins.
Like personal trainers, marketing agencies have two jobs: Help clients get results, and (the “secret” job) sell them more. You need to show clients the results you’re getting!