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Trying to get clients to sign digital marketing retainers at your agency? Save yourself a lot of grief by understanding the pros and cons before you start.
The way you pay your freelancers and contractors is shifting—there’s hourly, deliverable-based, and retainer. Building a “stable” of trusted freelancers is vital to your agency’s growth, whether you want a...
A coaching client asked for help as he develops retainer packages for his agency. He noted that he’s comfortable with what deliverables to promise at each price point—since he can estimate...
A client had the opportunity to sell the biggest retainer in his agency’s history—if he could price it right to close the sale. One of his questions was, “How do...
A client who does sales at a video production agency recently asked: “[How do other] agencies typically handle payments? For instance, we require a 50% deposit before we begin a project. But,...