Clients hire agencies because they trust the agency. They need to trust you to do good work when they’re not in the room, trust you to put them first, and trust that your fees are money well spent. Your contact at the client needs to trust that you’ll make them look good to their boss. See 13 ways to make this happen.
I volunteer a couple times a year as a crew member on the “Dover Harbor,” a 1930s Pullman railroad car based in Washington, D.C. It turns out I have a talent for mixing martinis at 100 miles an hour. I recently returned from a trip—here are seven lessons for your marketing agency, based on my experience on the train.