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We know why it’s important for agencies to specialize. Now, let’s look at HOW to choose a client vertical. It’s a mix of qualitative and quantitative: financial potential, industry trends,...
Check your positioning: Are you focused on the RIGHT target market? Here’s how to see if your most profitable clients are somewhere else… and what to do.
I’m interviewing marketing industry leaders to share their advice and stories. Next up is Joe Pulizzi, founder of the Content Marketing Institute (CMI). In my interview below, Joe shared how agencies can scale faster, how...
Once you commit to client industry specialization, you are more likely to find the clients you want, because they’re more likely to find your agency first.