I’m advising several of my clients about options to work with other agencies. As a reminder, there are three high-level categories—whitelabel, strategic partnership, and referral.
Focusing on strategic partnerships, the owner of a development agency asked me:
“For the strategic partner to other agencies, what portion of the project should we be slicing off from a revenue perspective? What would they be willing to give up for dev? 10% 20% 30%? At what project size? For instance, should we be targeting 20K of a 100K website project?”
As in many things, “it depends.” To help you find more ideal-fit clients, let’s take a closer look at how to budget for work with another agency as a strategic partner. [Read more…]