I’ve created a number of proprietary tools to help in my client work. These marketing agency business tools help me define and assess problems more quickly—which lets me spend less time on data collection and more time solving your problems.
Beyond getting results faster, this approach also helps you save money, since I’m not reinventing the wheel every time I help a new client.
Tools I’ve Created to Solve Your Problems Faster
These employee engagement and client engagement tools are specifically designed for digital marketing agencies, based on my experience working inside agencies across the United States.
#1: Agency Employee Engagement Survey
How engaged is your team, really? What if a quarter of your staff quit tomorrow? My Agency Employee Engagement Survey helps you avoid turnover before it’s too late.
Doing a baseline Employee Engagement Survey helps us understand where you are today, and repeating the survey over time helps us measure progress at your agency.
Don’t learn you have a problem after it’s too late. Expect results in as little as a few days, depending on your agency size.
#2: Client Pulse-Check Survey
Wish you had more happy clients at your agency? When it gets to the point that a client stops paying you, it’s obvious there’s a problem. But many client satisfaction problems are less obvious—client dissatisfaction builds up over time, long before they decide to fire you.
Our Client Pulse-Check helps you identify client service problems ahead of the curve, like a Distant Early Warning System. If results merit it, I can also follow up by phone to get additional information. You’d be surprised—your clients tell me all sorts of things they’d never tell you directly.
If you want happier clients, I can help. Expect results in 1-3 weeks, depending on how many clients are involved.
#3: Client Ranking Matrix
Wondering which clients to grow… and which to fire? My Client Ranking Matrix for agencies will help us work together to find the answers.
You can get your free copy here.
If you want guidance on the process, I can help. Expect answers in 1-2 weeks, depending on how well you know your current client roster.
#4: New-Hire Template
Wondering which employees you should hire next? I can help!
My process includes sharing a New-Hire Template, with key information about your new hires. This frequently includes a list of key responsibilities, billable-time recommendations, and notes on how to avoid common problems. This often goes with an Org Chart, if I’m helping you restructure your current team.
#5: Agency Owner Interrupt-o-Meter
Do your employees keep interrupting you to make decisions they should be making themselves? Wish you could take a vacation but everything would grind to a halt without you answering everyone’s questions?
There are several typical causes for this problem. For me to recommend the right solution(s) for you, I need to measure which are in action at your agency. The Agency Owner Interrupt-o-Meter helps us find the answer.
Expect results in 1-2 weeks… or sooner if your team’s interrupting you constantly.
#6: Agency Ipsum Generator
OK, so this isn’t a serious tool. But when you need dummy filler text and Bacon Ipsum or Hipster Ipsum just won’t do, try Agency Ipsum.
You’ll laugh, you’ll cry… and you’ll cut-and-paste it into your design, layout, or development tool of choice. Click here to get started.
Getting Access to the Marketing Agency Business Tools
This list of business tools isn’t an a la carte menu—you can’t just say, “Gimme the ___ tool.” I will assess your situation and then I’ll deploy the right tool(s) accordingly.