Optimizing your agency structure starts by understanding my 6 agency roles (AM, PM, SME, Strategist, BizDev, and Support) and their billable targets.
Wondering how much your agency should spend on selling? See my benchmarks on Cost of Sales, how to calculate your unique numbers, special exceptions, and more.
Every employee at your agency will eventually leave the company, whether voluntarily or involuntarily. Smart agency owners choose to be proactive: See how to prepare for employee turnover.
What clients say when agencies aren’t in the room: CMO insights on the recession and COVID-19 recovery
Wondering what your current and prospective clients are thinking about the recession and COVID-19 recovery? See CMO insights from my mastermind group.
After COVID-19, how will remote work impact agencies on a long-term basis? See my 15 predictions about staffing, including second- and third-order effects.
Want to spend less time running your agency? Follow these 7 high-performer delegation tips from Winston Churchill, via Erik Larson’s 2020 WWII biography.