If a prospective client asks for references, should you require vendor references in return? Here’s how to decide, including free templates for your agency!
Wondering how much your agency should spend on selling? See my benchmarks on Cost of Sales, how to calculate your unique numbers, special exceptions, and more.
How much should agencies pay in referral fees? It depends on your goals. See the nuances, and a Referral Fee template for your lawyer’s feedback.
What’s normal for agencies to spend on self-marketing? Here are agency revenue and headcount benchmarks—and a step-by-step tutorial to calculate your unique numbers.
What clients say when agencies aren’t in the room: CMO insights on the recession and COVID-19 recovery
Wondering what your current and prospective clients are thinking about the recession and COVID-19 recovery? See CMO insights from my mastermind group.
How fast is your agency’s recovery timeline? It depends on how soon your clients’ customers spend: Demand Destroyed vs. Created vs. Unchanged vs. Created.