Your agency’s policies send client signals. Are they good or bad signals? Your client retention depends on this; see what you can learn from McDonald’s—about what NOT to do.
Boost client retention with an important mindset shift: A la Joseph Campbell, make your client the Hero in the relationship, with your agency as the Helper.
Should your agency accept credit cards? Probably, but you need to balance your profit margins against clients’ convenience. Let’s review options to help you decide, including how to handle fees.
Did your client’s boss show up last minute to criticize your agency’s work? You’re the victim of executive “Swoop & Poop.” Here’s how to handle it… and how to react if it’s happening right now.
Not sure how to handle Active vs. Inactive clients at your digital agency? Use my free Post-Launch Support Policy template to save time and prevent problems.
Tired of clients demanding more services than they’ve paid to receive? Your agency might have a Client Dilution problem. Here’s how to fix that!