If a prospective client asks for references, should you require vendor references in return? Here’s how to decide, including free templates for your agency!
How much should agencies pay in referral fees? It depends on your goals. See the nuances, and a Referral Fee template for your lawyer’s feedback.
What clients say when agencies aren’t in the room: CMO insights on the recession and COVID-19 recovery
Wondering what your current and prospective clients are thinking about the recession and COVID-19 recovery? See CMO insights from my mastermind group.
After COVID-19, how will remote work impact agencies on a long-term basis? See my 15 predictions about staffing, including second- and third-order effects.
Worried about sales during the pandemic? Don’t stop selling at your agency… but recognize that COVID-19 sales requires a change in mindset and approach.
As an agency consultant, here’s my guidance on how to prepare for coronavirus at your agency, including what to do in times of uncertainty.