Fight deadbeat clients by escalating your agency’s Accounts Receivable process. The squeaky wheel gets paid faster. See my agency A/R tips.
Want better client meetings at your agency? Include three key things to improve the client relationship, keep them happy, and drive things forward.
Your agency’s policies send client signals. Are they good or bad signals? Your client retention depends on this; see what you can learn from McDonald’s—about what NOT to do.
Boost client retention with an important mindset shift: A la Joseph Campbell, make your client the Hero in the relationship, with your agency as the Helper.
Should your agency accept credit cards? Probably, but you need to balance your profit margins against clients’ convenience. Let’s review options to help you decide, including how to handle fees.
Did your client’s boss show up last minute to criticize your agency’s work? You’re the victim of executive “Swoop & Poop.” Here’s how to handle it… and how to react if it’s happening right now.