Should you ask prospective clients for THEIR vendor references?
If a prospective client asks for references, should you require vendor references in return? Here’s how to decide, including free templates for your agency!
Referral fees: How much should agencies pay for sales referrals?
How much should agencies pay in referral fees? It depends on your goals. See the nuances, and a Referral Fee template for your lawyer’s feedback.
What clients say when agencies aren’t in the room: CMO insights on the recession and COVID-19 recovery
Wondering what your current and prospective clients are thinking about the recession and COVID-19 recovery? See CMO insights from my mastermind group.
Remote work at agencies: 15 predictions on longer-term impacts
After COVID-19, how will remote work impact agencies on a long-term basis? See my 15 predictions about staffing, including second- and third-order effects.
Sales during COVID-19? Advice on what to change about selling
Worried about sales during the pandemic? Don’t stop selling at your agency… but recognize that COVID-19 sales requires a change in mindset and approach.
Coronavirus & your agency: My latest guidance on COVID-19
As an agency consultant, here’s my guidance on how to prepare for coronavirus at your agency, including what to do in times of uncertainty.
