Worried about client retention? Start using the phrase “Clients typically…” in your agency’s marketing, sales, and client service efforts. See 15 examples.
If you aren’t getting at least 20% net profit margins, your agency is “leaking” profits. Use my Agency Value Chain framework to help you systematically find those profit leaks so you can fix them.
Does your agency have a client that wants work faster than usual? Use my rush workflow to do the work profitably and with less stress.
Fight deadbeat clients by escalating your agency’s Accounts Receivable process. The squeaky wheel gets paid faster. See my agency A/R tips.
Want better client meetings at your agency? Include three key things to improve the client relationship, keep them happy, and drive things forward.
Your agency’s policies send client signals. Are they good or bad signals? Your client retention depends on this; see what you can learn from McDonald’s—about what NOT to do.