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Want to upgrade your agency’s client service? See how to create a boutique client experience, by “stealing” 15 tips from my client process.
As your agency grows in reputation (and your sales pipeline improves) you start saying “no” to new things. See where you fall on my agency Sales Selectiveness Continuum.
Agency clients feel comfortable demanding discounts and other price cuts. It’s unfair but common. Here’s how to handle things without losing money at your agency.
If your agency has 25+ clients and net margins below 20%, your client count is likely hurting profitability. See why, and what to do next.
Client reporting isn’t fun, but it’s vital for client satisfaction and client retention. Here’s my philosophy on client reporting, based on my work with agencies in dozens of countries.