Hiring a marketer at your agency is tough. First, decide whether you need a Marketing Coordinator, Marketing Specialist, Marketing Strategist, or Marketing Director.
Be prepared for account manager turnover at your agency. Are you ready if your top client’s contact quit? Here’s what to do when it goes down fast. The key is to be strategic, not reactive.
Thinking about promoting one of your employees to become a manager at your agency? Promotion-from-within is a good policy, but it’s risky when someone’s never managed people before. Here are 9 questions to answer before you move forward.
As agency leaders, part of our role is to cross-check others—and to accept cross-checks ourselves. Yet sometimes we get in our own way, instead of encouraging employee feedback. Let’s look at the problem inside and outside of agencies, and the seven steps to fix the problem at your agency.
Got an employee who takes too long to finish their work? You’re not alone! Many of my clients report that employees take longer than if the agency owner just did it themselves. It’s not smart management to jump-in every time, so here’s how to fix it for the future.