As your agency grows in reputation (and your sales pipeline improves) you start saying “no” to new things. See where you fall on my agency Sales Selectiveness Continuum.
Agency clients feel comfortable demanding discounts and other price cuts. It’s unfair but common. Here’s how to handle things without losing money at your agency.
Wish you could charge more at your agency but not ready to switch to value-based pricing? Use value-anchoring in your sales process! See how to make it happen at your agency.
Worried you can’t handle more business at your agency? Don’t stop selling—create a client waitlist instead. This lets you avoid saying “yes” to work you can’t deliver, makes clients prove they’re interested, and lets you keep sales commissions flowing. In this article, I share how to make a client waitlist work at your agency.
Negotiate payment terms during the sales process instead of after. A client recently shared a success story from his agency—about how he negotiated a big prospect’s payment terms from Net 60 to Net 20. Let’s look at how he did it, since you can benefit, too!