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Struggling to get bigger clients at your agency? If your current prospects are cheapskates, maybe you need to find new prospects. Use my “fishing in the river” analogy.
Are you truly a “boutique agency”? It’s not just about being small—see your score on my 7-point quiz. To get 100%, you’ll need to be fully committed to providing a...
Does your agency sell marketing advice? Or business advice? It’s all about packaging and positioning, to drive higher value… and thus higher prices. But if your packaging doesn’t reflect the...