When a client wants you to fly to meet in-person, how much should your agency charge? It’s not just hard costs for travel, but also the “Opportunity Cost” of going. And it’s different when your culture includes flying constantly, versus when a trip is a hardship for an employee. See how to navigate this during the sales process or when it comes up again later.
Business travel can be tough, but it moves your agency forward—and you can have fun along the way! As an agency consultant, I travel 25+ times a year. Here are highlights from what I’ve learned from 3,000+ hours on the road!