My 15 secrets to create a boutique client experience at your agency
Want to upgrade your agency’s client service experience? See how to create a boutique agency experience, by “stealing” 15 tips from my client process.
How to handle a client who demands a discount or other price cut
Agency clients feel comfortable demanding discounts and other price cuts. It’s unfair but common. Here’s how to handle things without losing money at your agency.
Separated by a common language
Have you had an unexpected misunderstanding with a client or colleague? Part of the problem is that we’re “separated by a common language.” Let’s take a closer look, including how it happens, examples of risky words, and steps to fix this common communications problem.
What’s the optimal client count for an agency? It’s less than you think.
For maximum profits and minimum headaches, your agency should have 10-20 active clients. See why, review a sample client distribution, and find new ways to increase profits and reduce headaches.
Client reporting: How to make it less painful (and more profitable)
Client reporting isn’t fun, but it’s vital for client satisfaction and client retention. Here’s my philosophy on client reporting, based on my work with agencies in dozens of countries.
