Client Satisfaction is a slippery slope: Optimize, don’t maximize
Client Satisfaction is important… but not at the cost of your sanity. Here’s a better way to think about clients at your agency.
Create a VIP Client program to stay top-of-mind with past clients
What if there were a scalable way to stay top of mind with past clients? Consider creating a VIP client program at your agency! See how.
What clients say when agencies aren’t in the room: CMO insights on the recession and COVID-19 recovery
Wondering what your current and prospective clients are thinking about the recession and COVID-19 recovery? See CMO insights from my mastermind group.
New CMO at your client? We can predict what’ll happen next!
When your client gets a new CMO, expect some changes. But when you’re intentional, your agency can make it a win instead of a loss! It starts by understanding what they’re thinking.
Client meetings: How often?
What’s the right client meeting frequency for your agency? See the 7 factors, plus 10 example scenarios to help you decide!
