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Stuck making a difficult decision at your agency? Compare your Minimum Acceptable Outcome to your Ideal Outcome. The best solution is somewhere in between.
How fast is your agency’s recovery timeline? It depends on how soon your clients’ customers spend: Demand Destroyed vs. Created vs. Unchanged vs. Created.
Trying to pick between offering Custom vs. Productized services at your agency? Your choice makes a big impact! See my process to help you decide.
Dealing with surprise changes at your agency? Use “Overcome by Events” (O.B.E.) and other tools to avoid “get-there-itis” and get back on track.
Feeling the need to keep going at your agency, no matter what? See why “get-there-itis” (aka “plan-continuation bias”) puts your team—and your family’s financial future—at risk!
Ready to make tough strategic decisions at your agency, but struggling to get started? See my 10 step-by-step examples, based on common agency scenarios.