Use Inbound Branding to get more great clients

Use Inbound Branding to get more great clients

Want more perfect-fit clients at your agency? Inbound branding is a strategy to attract more of the clients you want—and repel the ones you don’t want. Follow my three steps: choose a specialty, deliver thought leadership marketing, and apply marketing automation.

How to be a better podcast guest

How to be a better podcast guest

Thought leadership helps you get better clients at your agency—after all, if someone reads or hears your advice and then reaches out, they’re already pre-sold on your expertise. Being a podcast guest lets you benefit from the trend, without the hassle of starting your own show. Here’s how to make the most of being a podcast guest, once you’ve booked that first gig.