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Agency owners don’t need to delegate sales all at once. Learn how to segment (or “chunk out”) sales tasks, use AI wisely, and reduce founder dependence.
Many agencies struggle to scale—or sell—because they still depend on the owner. Here’s why an independent #2 is the hinge point between founder-dependence and real optionality.
Thinking of selling? At the latest ETA M&A Conference, buyers shared what makes them say “yes”—and what stops the deal. The earlier you start, the more valuable your exit.
Want to step back from your agency someday? Explore 3 proven succession planning paths, with real examples from agencies that made it work.
Still doing founder-led sales at your agency? Learn 6 smart strategies to manage leads and close deals without getting overwhelmed—plus a shortcut using AI.