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hiring a number 2
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Many agencies struggle to scale—or sell—because they still depend on the owner. Here’s why an independent #2 is the hinge point between founder-dependence and real optionality.
Hiring the right Chief Operating Officer (COO), Managing Director, VP of Operations, or Director of Operations can feel like finding a unicorn. To help you navigate this process, here’s a...
What should your agency’s #2 do? Read more about what goes into your COO job responsibilities, to help you delegate more as an agency owner.
Struggling to juggle multiple roles at your agency? Here’s how to be strategic about it… and what to change next as you grow.
Optimizing your agency structure starts by understanding my 6 agency roles (AM, PM, SME, Client Strategist, BizDev, and Support) and their billable targets.