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hiring a number 2
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Many agencies struggle to scale—or sell—because they still depend on the owner. Here’s why an independent #2 is the hinge point between founder-dependence and real optionality.
Hiring the right Chief Operating Officer (COO), Managing Director, VP of Operations, or Director of Operations can feel like finding a unicorn. To help you navigate this process, here’s a...
What should your agency’s #2 do? Read more about what goes into your COO job responsibilities, to help you delegate more as an agency owner.
As agencies grow, employees often juggle multiple roles. See how to combine and split roles more effectively, to support your growth and enterprise value goals.
Structure optimization starts with my 6 agency roles (Specialist, Delivery Leader, Account Leader, Strategist, Growth, Firm Leader) and their billable targets.