Client-agency relationships today are at their lowest ebb ever, according to Ad Age editor-in-chief Rance Crain. Agencies want to build brands, whereas clients want to grow numbers. Agencies must find ways to bridge this gap—or else risk losing future business.
In my new exclusive interview, marketing expert Jay Baer shares how marketers should focus on customer service, how to improve marketing ROI, and how to make a remote team work for you.
Learn how to create a work breakout (WBO), a project management technique that can help you increase your profits by $50K, $240K, or even $2-3 million. You can delegate most of the process to your project management team. Start today by making a WBO part of your standard debrief and continuous improvement process.